Our Mission

PHOEBE THE LABEL is a boutique for women who love pieces with personality. Each piece is carefully curated, playful, and unlike anything you'd find during your typical mall trip. Every item is chosen to make a woman feel beautiful and to remind her of her worth. Many women dread getting dressed in the morning. Phoebe the Label is here to change that. Our pieces make getting dressed exciting, because their uniqueness inspire confidence from the moment they're worn.

PHOEBE THE LABEL isn't just clothing. It is a curated collection of pieces that bring out confidence, celebrate femininity, and make every day feel special - inside and out.

Meet Kiersten

Hi! I'm Kiersten, the founder of PHOEBE THE LABEL. I am 23, from Rhode Island, and recently graduated from college with a degree in Elementary Education. While I love teaching, my dream of opening a boutique never left me. Throughout my teens, I was frustrated by stores selling the same ordinary pieces. I wanted something different - something fun, unique, and special. PHOEBE THE LABEL was my answer. After so many years of letting this just be an imaginative thought in my head, I finally took the leap and brought it to life - a space where my passion for fashion and creativity could shine.

This boutique is named after my childhood dog, Phoebe. She was the sweetest soul who brought light into my life every day. I wanted to honor her with this name because, like Phoebe, this boutique holds a special place in my heart. I aim to nurture PHOEBE THE LABEL with the same care and love that she always gave me.

A Note of Thanks

Every order, like, share, and ,message means more to you than you know. Running a small business isn't always easy, but your support is what lights up our day and keeps us going. We will forever put our customers first and provide with the utmost care. Thank you for being here and for making a difference in our lives. We cannot wait to see where PHOEBE THE LABEL goes because of our wonderful customers!